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Creators of VIDA Fitness Launch New Studio Concept: SweatBox

Creators of VIDA Fitness Launch New Studio Concept: SweatBox

Wednesday, March 2, 2016 - 8:23am

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Creators of VIDA Fitness Unveil Plans for Specialized Boutique Fitness Model That Combines Strength, Cardio and Flexibility into One High-Intensity Workout with Trackable Performance Metrics

 

            Washington, DC – The next big thing in fitness is all in one box. Urban Adventures Companies, Inc. (UAC), the parent company of VIDA Fitness, unveiled plans today for SweatBox – a pioneering studio fitness concept that improves cardiovascular endurance while building lean muscle mass and improving flexibility.  The SweatBox training method is based on the scientific principles of Heart Rate Training, resulting in a unique workout experience that combines aerobic and anaerobic intervals to achieve optimal performance levels within one 50-minute, high-intensity training period.  Located at 1612 U Street, NW off the lobby of UAC’s flagship Fitness and Lifestyle Complex, the 1,725-square-foot studio space will feature a limited class size so each participant receives the personalized instruction needed for a technically superior workout, while maximizing gains and minimizing risk of injury.

UAC designed SweatBox to provide each participant with their own “box” – a raised platform furnished with dumbbells, suspension training straps, and the revolutionary Matrix IC7 Coach by Color indoor cycle – ensuring individuals have access to everything they need all in one place.  With a grand opening slated for April, SweatBox is a one-of-a-kind, nonmember fitness-training program with a pay-per-session fee.  

SweatBox goes well beyond traditional studio workouts, marking the first time anyone has combined Matrix IC7 Coach by Color with the advanced technology of MYZONE heart rate monitors.  With these two key components, participants receive real-time feedback via an easy-to-follow color queue that illuminates on the indoor cycle and throughout the entire studio.  As a result, participants can tailor their workout to meet their own physical abilities.  

All workouts are documented and downloaded via Bluetooth technology right to the participant’s smart phone, which offers a social integration component to track progress and connect with friends. Big screen TV’s located outside the studio display minute-by-minute results at the conclusion of every class.

“SweatBox will revolutionize the way people workout,” says David von Storch, President of SweatBox. “The ability for individuals to track their own performance means each participant can push themselves relative to their own unique conditioning.  In essence, SweatBox is able to offer the best of both worlds: the social dynamic of a group setting with the individualized instruction of a personal trainer.  It’s a mind-blowing and body-rocking experience, complete with high-energy music and amazing LED lighting.”

Over the next five years UAC plans to open multiple SweatBox locations throughout the Washington, DC metropolitan area with intentions to serve neighborhoods that large gyms do not currently occupy. SweatBox is a stand-alone entity and will operate on its own with a separate pay-per-visit membership plan.

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About SweatBox

SweatBox is the most efficient and effective way to improve cardiovascular endurance while building lean muscle mass and improving flexibility. The program combines aerobic and anaerobic intervals to achieve optimal performance levels within a 50-minute training period.  The SweatBox training method originated in the scientific principles of Heart Rate Training, resulting in a unique workout experience based on the individual metrics of the user.  Sweat Box utilizes individual Heart Rate and Beats Per Minute (BPM) targets to deliver personalized training with quantifiable results and trackable performance metrics. Sweat Box alternates between powerful blasts of cardio and strength exercises with periods of active recovery to obtain a targeted percentage of your maximum heart rate (generally ranging from 60-95 percent).  It is this foundation that allows the body to build muscle while burning calories and increasing aerobic capacity.  With a limited class size, each participant receives the individual instruction needed for a technically superior workout, while maximizing gains and minimizing risk of injury.

 

SweatBox uses the advanced technology of MYZONE heart rate monitors to upload baseline metrics and monitor every second of the workout, marking the first time anyone has combined Matrix IC7 Coach by Color with MYZONE in one studio. For more information about Sweat Box and the methodology behind the workout, visit http://sweatboxdc.com

 

About Urban Adventures Companies, Inc.

Since 1986, Urban Adventures Companies, Inc. has been providing urban lifestyle services and entertainment destinations to Washingtonians and visitors alike in the national capital area. The DC-based company is the umbrella corporation for Capitol City Brewing Company, VIDA Fitness, Bang Salon, Aura Spa and the Penthouse Pool Club & Lounge.  Urban Adventures Companies owns and operates each facility and together employs more than 2,000 in its 14 establishments citywide.  Its mission is to help DC area residents live more interesting, exciting and healthier lives with a goal to take care of you, make you look great, and reward you each and every day. The corporate headquarters is located at 1612 U Street, NW, Suite 400, Washington, DC 20009.