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Fast(ing)-Casual: Fruitive Hosts 30-day Intermittent Fasting Challenge

Fast(ing)-Casual: Fruitive Hosts 30-day Intermittent Fasting Challenge

Tuesday, January 9, 2018 - 7:53am

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Fast(ing)-Casual: Fruitive Hosts 30-day Intermittent Fasting Challenge

Fruitive, North America’s first certified organic fast-casual restaurant, kicks off living well in 2018 with the launch of their Intermittent Fasting Challenge from January 15 to February 13. Comprised of not only eating healthy, Fruitive’s 30-day program offers participants a tailored menu of healthy organic foods balanced with fitness options courtesy of Nuboxx Fitness, District Pilates and Sweat DC in Washington D.C.

Led by Fruitive owner, Gregg Rozeboom, and monitored by Fruitive’s in-house nutritionist, Jennifer Van Horn, Fruitive has created an all-encompassing program intended as a guide to help those interested in starting 2018 on the wellness foot. The Fruitive Intermittent Fasting Challenge follows the 16/8 Method (also known as the Leangains protocol) in which participants restrict their daily eating period to just eight hours—typically, noon to 8 PM—and “fast” for the other 16 hours of the day. Throughout the month-long challenge, Gregg will keep participants informed and inspired by his own participation that will be detailed via Fruitive’s social media channels and their ‘Live Your Health’ blog which is housed at

“Our approach to Fruitive focuses on both community and living well,” says Rozeboom. “Whether guests want to simply eat cleaner or if they’re looking to kick their new year into gear with intermittent fasting, Fruitive strives to provide our community with a chance to come together, eat well, and live well.”

Included in the challenge is a suggested plant-based meal and exercise plan. Fruitive has partnered with several boutique fitness studios in Norfolk and Washington D.C. to offer participants exclusive discounts. A list of participating studios and the meal and exercise plan can be found at the bottom of this release.

Jennifer, who has been intermittent fasting for years says, “I find that the most common misconception surrounding intermittent fasting is being able to eat whatever you want,” said Van Horn. “It really is all about balancing calories while maintaining proper nutrition. This challenge is a fun way to fast while not feeling deprived of good nutritional food.”

Intermittent fasting has also been known to facilitate weight loss, increase insulin resistance, reduce inflammation, support heart health, prevent cancer, increase brain health, and have anti-aging effects. When fasting human growth hormones go up and insulin levels go down. According to, “your body’s cells also change the expression of genes and initiate important cellular repair processes.”

Fruitive’s Intermittent Fasting Challenge kicks off January 15th and ends just before Valentine’s Day on February 13th. Anyone is welcome to join, but Fruitive encourages those who have medical conditions, are pregnant or are breastfeeding to consult with their doctor before signing up. Those interested in participating or learning more can join the challenge event on Fruitive’s Facebook page and download the suggested meal and exercise plans from Fruitive’s website. Fruitive is also offering a package which includes meal and snack plans for the 30 days.

Washington D.C. area participating partners include Nuboxx Fitness, District Pilates and Sweat DC, all of which will offer special discounts for challenge participants.

Visit, or follow on Instagram and Facebook @fruitive. Participants can also follow #FruitiveFast to keep up with the challenge and other participants.


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